A majority of people believe it’s worth allowing companies to access their personal data if it means a better user experience. Get the report.

First Name
Last Name
Job Title
By submitting this form, you confirm that you agree to the processing of your personal data by Axway as described in our privacy notice. Axway will process your personal information for carefully considered and specific purposes that are in our interests and enable us to enhance the services we provide, but which we believe also for your benefit. You acknowledge that we may transfer your profile information to Axway legal entities and our service providers for administrative purposes only. Please note that if you no longer wish to receive our emails you may update your email preferences at any time.
Thank you!
Error - something went wrong!

Axway Global Consumer Survey: The expanding “openness” of data... and how people feel about it

Understanding consumer attitudes around open data
Axway customers depend on Axway Amplify API Management Platform
to power their apps and APIs around the world and “open everything”:
open healthcare, open banking, and more.

But how do consumers feel about the expanding “openness” of their data and the transformative
services it provides? Do they feel they’re in control of their information? Do they understand how it’s used? Where it’s stored? Where it’s going? Why is that important?

We believe the answers to these questions can help businesses think
more deeply about the security, experience, trust, and other factors that
rank high in the minds of consumers along the buyers’ journey. So, we
set out to find them.

A consumer survey, commissioned by Axway and conducted by Propeller
Insights in April and November 2021, polled 5,074 consumers of varying
ages, genders, and demographics throughout the United Kingdom, Brazil,
Germany, France, and the United States.

Not surprisingly, we learned that an overwhelming majority of respondents
want more control over who sees their personal data and seek a better
understanding of who’s accessing it and when. Ninety percent of them
wish they knew what specific data is being collected about them and have
concerns about the security of their online data.

In healthcare, consumers want what APIs can offer: better access to
and ownership of their health records, but reservations about privacy
persist. Although many are taking advantage of growing interoperability in
healthcare, more must be done to put patients in control of their health data.
The survey goes into detail about the general understanding and concerns
related to digital healthcare experiences and data protection.

In finance and open banking, account holders want more personalized,
convenient services. Security and personal data rights, however, are
ongoing concerns.

Main takeaways

  • Only 32% of respondents know where their online data is stored, yet 82% worry that it may not be secure
  • 90% want to know what specific data companies collect about them
  • Fewer than half (48%) trust that the mobile apps they use are protecting their personal data
  • 85% want to block the mobile apps and websites from accessing their personal data at any time
  • About a third (37%) think companies are transparent about how they use data online, while only 41% have a good understanding of how websites or apps use their data when logged in

Download the report to see the full results.

Previous Article
Practical API Security: The OWASP API Security Top Ten
Practical API Security: The OWASP API Security Top Ten

API security is on everyone’s mind: After all, APIs always opens up network-accessible interfaces that prev...

Next Asset
Federal Public Service Policy and Support (FPS BOSA) - Digital services in Belgium
Federal Public Service Policy and Support (FPS BOSA) - Digital services in Belgium

Providing fast, convenient digital access to government services