Europe’s financial services industry is going through a far-reaching transformation. As the Revised Payment Services Directive (PSD2) comes into force, banks are required to make customer account information available via APIs to authorized industry stakeholders.
Equally, as the new era of open banking dawns, nimble financial technology (fintech) start-ups have been quick to seize the opportunities to deliver more responsive and personalized customer services. To comply with the new regulations while avoiding the risk of disruption, future-facing banks are also aiming to launch customer-focused, loyalty-driving offerings on the digital channel.
