Unlocking the Value of APIs: Treating Them as Products
Description: 🔓 Discover the power of APIs as digital assets and how organizations are shifting towards treating them as products in this new blog: https://blog.axway.com/learning-center/apis/enterprise-api-strategy/api-as-a-product-strategy?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_gc&utm_content=VB_Q_A_videos In this video clip, Brian Otten, VP of Catalysts at Axway, explores the go-to-market vision for APIs and the importance of lifecycle management and governance. Key Takeaways: • 🚀 APIs are essential for go-to-market strategies in 99.5% of organizations. • 🔄 Treating APIs as products ensures proper lifecycle management and governance. • 💡 Shifting from one-offs to product-focused APIs reduces costs and improves adoption. • 💼 Organizations at the top level are embracing the product go-to-market vision for APIs. Don't miss the full video that highlights key takeaways from our new API enterprise maturity survey and provides valuable insights for organizations embracing API strategies: https://youtu.be/P_ui1M-sw4U?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_gc&utm_content=VB_Q_A_videos The state of enterprise API maturity in 2024 (Full Survey) https://resources.axway.com/build-api-marketplace/rpt-state-of-enterprise-api-maturity-in-2024-en?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_gc&utm_content=VB_Q_A_videos Transcript: “APIs are part of the go-to-market strategy for 99.5 percent of organizations. You know, what that really tells us is leaders understand, both on the business and technology side, the value of APIs as digital assets. And they're really making the shift to start treating them as products; products in their own right, products to be taken through a lifecycle with the right governance, not just one-offs or point-to-point integrations that get delivered as part of a project and then are kind of left to, you know, hope that they get adopted or, even worse, they lose track of them and run the risk of creating the same thing over and over again, which as we know is really costly. So that product go-to-market vision for APIs is actually becoming a reality, and it's really being understood by organizations at the top level.” #APIs #DigitalAssets #APIManagement #APIasaProduct
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