Omnichannel is under review!

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Omnichannel is not an answer to differentiating customer experiences and nor is it a source of innovation. Further, the future of omnichannel is somewhat uncertain. According to IDC research almost 2/3s of those interviewed consider omnichannel’ s future to 2020 for their business as little more than operational and functional, as opposed to being a source of value and innovation. Omnichannel management and other early market technologies are being superseded by more holistic and customer-centric models that offer a more modern and better ‘fit for purpose’. Check out the IDC research at axway.idciview.net , or axway.com/cxn to learn more.

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