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Introduction to Amplify Marketplace | Welcome

Hello! I am Don Burnside from Axway University. Welcome to this course!

According to a survey conducted by Forrester Consulting on behalf of Axway, 72% of business and IT leaders expect digital business growth to increase if they were able to increase API adoption. 86% agree that the value of APIs is in their consumption, not in their existence.

As many businesses shift from treating APIs as a simple digital asset to true digital products, marketing them requires a universal approach to quickly drive adoption and monetization.

In this course, you will understand how Axway’s Amplify Enterprise Marketplace enables full productization of APIs using a branded enterprise storefront. It also accelerates digital business success through increased consumption of internal and external APIs. And it provides the ability to monetize those APIs.

No other offering on the market currently enables companies to centralize all their API services across teams, technologies, patterns, and vendors. Built on a foundation of truly universal API management, Amplify Enterprise Marketplace allows enterprises to “Open Everything” by freeing them from vendor lock-in.

In this course, you will be introduced to what Amplify Enterprise Marketplace is and the value it can offer.

You will understand the challenges and drivers associated with API adoption and consumption. Also, how Amplify Enterprise Marketplace helps you to overcome these challenges and leverage the drivers to grow your digital business.

We will then look at an end-to-end demo using a fictitious scenario. This demo will demonstrate the real value of Amplify Enterprise Marketplace.

The course will then conclude with a summary of the main topics that you learned.

There are many videos in the course that will provide you the knowledge of necessary facts, concepts, and skills to enable you to productize and promote Enterprise Marketplace.

Watch these videos.

Maximize the screen and adjust the playback speed, if needed.

Pause as needed to retrospect.

Rewind and rewatch the videos to reinforce your knowledge.

This course will equip you with the basic knowledge you need to get started with Amplify Enterprise Marketplace.

Please reach out to us with any questions, feedback or suggestions by emailing us, university@axway.com

We at Axway University are committed to help you during every step of your learning journey.

Happy learning and see you in a future module!

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Introduction to Amplify Marketplace | 1 - Learning Objectives
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