Indirect API Monetization: Extending the Value of your APIs

In a recent webinar on how a digital products tier adds value to an API monetization strategy, Brian Otten, Chief Catalyst and North America VP at Axway, describes indirect API monetization and why it goes well beyond the typical use case of charging per usage. “A lot of people still have this kind of confusion about making money off of APIs, that it’s really always about just charging for APIs. That you put an API out there and then you can track and charge for its usage transactionally. But there's also indirect monetization. And actually, that's the path that we see a lot of companies taking first, where you're using API products to control access to different business services that you are making available, and then building that into an application. Let's say, we're building that into something that is used by your field operations. So, you might have a partner integration API product with a bunch of assets in it, but that's being used internally to create something really valuable that is indirectly bringing revenue in for your company. That's what we would call indirect monetization.” Register here to see the full webinar on demand and learn to drive revenue faster with your APIs: https://go2.axway.com/NA-WBN-2024-02-20APITalksAddAPIdigitalproductsforfasterdevelopment_LP-AX-Registration.html?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_lob_gc&utm_content=teaser_api_products_tier Further reading on API monetization: https://blog.axway.com/learning-center/apis/enterprise-api-strategy/api-monetization-models?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_lob_gc&utm_content=teaser_api_products_tier #APImonetization #developerslife #apimanagement #apimarketplace

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