An API Marketplace Offers Greater Observability for Clearer Business Insights

In this excerpt from a demo of Amplify Enterprise Marketplace, Arun Dorairajan, Senior Solution Architect at Axway, shows how the Business Insights component of the API marketplace offers detailed analytics and dashboards to help you make better decisions when monetizing APIs. “The Business Insights gives you all the information that you need with your APIs, because we are constantly running traceability across all your gateways and giving you information to all your environments all in one place. Just like you had a single pane of glass for discovery of APIs, you have a single pane of glass to look at all the health of all APIs in one place. You have the leaderboard. The leaderboard talks about the fastest, the slowest, the most used, and the least used APIs. Why is this important? A Product Manager needs to determine which APIs they need to continue investing in and which APIs they need to stop investing in. Right? So, you can see that the most used APIs are the Natural Language Processing, but the Robotics and Control Simulation is not so much. So, he needs to find out how to make it better, what's causing that? Similarly, the fastest API is the Autonomous API, but the slowest is the AI Video Analysis. So, he needs to find out what's causing the performance issues because we need to be able to present in the right way to your consumers so they're happy. We talk a lot about consumer engagement; there are analytics that show how your consumers are performing, every day, per month, and also all the applications that the consumers are using in order to access them as well.” Watch the full demo of Axway's Amplify Marketplace here: https://go2.axway.com/NA-WBN-2023-09-28DemoBuildingYourAPIMarketplacewithAmplifyAPIM_LP-AX-Registration.html?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_gc&utm_content=marketplace_demo_clips Further reading on API monetization: https://blog.axway.com/learning-center/apis/enterprise-api-strategy/api-monetization-models?utm_source=youtube&utm_medium=social&utm_campaign=api_marketplace_lob_gc&utm_content=teaser_api_products_tier #APImonetization #developerslife #apimanagement #apimarketplace

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An API Marketplace Offers Greater Observability for Clearer Business Insights

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