Digital transformation survival guide:
Unlocking business value with an open platform
Part 1: Embrace the challenges
Digital transformation is no longer optional. And it’s not simply moving existing operations online and onto mobile. It requires reconfiguring your business for the future so you can build new products and services, with potentially new business models and revenue streams, reaching new markets and customers.
This 4-part guide is intended to help chief digital and innovation officers, heads of product and e-commerce, partner and alliance leaders, and customer experience teams understand the strategy and capabilities you’ll need to succeed.
Download Part 1 to learn:
- How consumers have redefined “digital” during COVID-19
- Why you need composability to conquer complexity
- What it takes to empower lines of business to innovate
- The role of APIs and an open platform in your digital future
An open platform is not technology for technology’s sake
Today’s digital enterprises need to assemble components and tools and make them work together. Lines of business often have the customer relationships and understand the product features that need to be built to support the next wave of innovation. Technology needs to enable lines of business to reach their goals: happier customers, growing revenue, and lower costs.
But together, lines of business in an enterprise or larger organization also need to work across their silos and share their digital services to avoid duplication of effort.
An open platform approach enables you to build flexibility into your business and future-proof your operations: it's about being able to integrate and orchestrate your ever-expanding digital toolbox and understanding how to leverage your technology to create new business value.