API Talks: Accelerate API adoption with an API marketplace producers & consumers love

Bas van den Berg

In this 30-minute webinar from the API Talks series, you'll learn:

Modern companies that have adopted a business-driven API mindset
Measures you can take to change the API mindset in your organization
How a digital business strategy supports real agility for the future
How business-driven API design generates more meaningful outcomes
The value of API marketplaces in building relationships and ecosystems
Why you should adopt a hybrid-driven API management approach

Here's a 1:30-minute preview:

“[An API marketplace] is built on top of an API portal. It needs all these base portal functionalities; it just raises them to a much more strategic business level. What we’re really about is digital bonding, just connecting between enterprises and connecting between our businesses."
- Randy Heffner, software industry analyst

About an API marketplace-led business strategy

In conversations about APIs, the narrative has shifted from technical interfaces to business enablers. With this new mindset of APIs as digital products, businesses are changing the way they talk about APIs in the sense of strategy, design, presence, and management.

One of the most critical layers of a business-led API strategy is an API marketplace. Going beyond the more traditional presence of an API portal, an API marketplace is centralized around not just the APIs themselves, but rather the business portfolio of APIs. An API marketplace extends collaboration to business leaders like CEOs, COOs, and API product managers to accelerate API adoption.

Randy Heffner, a software industry analyst/independent consultant with a 20-year stint at Forrester Research, recently sat down with Bas Van Den Berg, VP of Axway Amplify Platform, to discuss the importance of API marketplaces as part of a larger business-driven API strategy.

5 things producers and consumers need from an API marketplace [CHECKLIST]

Not all API marketplaces are built the same, though. It’s only when API marketplaces are designed for easy discovery, unified security, streamlined management, flexible bundling, and simple self-service that they realize their full potential in accelerating API adoption.

With this API-led approach to business, enterprises can create new digital products and revenue streams, expand their business ecosystems and partnerships, harness a fractured API landscape into strong external and internal flows of business value, and keep API strategies sustainable in the face of the ever-increasing tech diversity.

It's time to accelerate your API adoption with an API marketplace solution.

WATCH THE WEBINAR to learn more.