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Why transitioning from your API portal to an API marketplace is a good idea

June 26, 2024 Sarah Guivarch

An API portal is typically designed for internal developers. It provides a secure, centralized place where developers can discover and access APIs. With features ranging from technical documentation to testing tools, API portals facilitate faster onboarding, drive engagement, and support effective API usage.

The problem is that API portals are tied to one APIM vendor. (See also 5 reasons companies are adding API marketplaces to their API portals.)

With the rise of cloud API gateways like AWS and Azure, you now have a problem surrounding which portal to use.

An enterprise marketplace can drive API adoption to a higher level and enhance security and compliance beyond what a single portal can offer. And transitioning to an API marketplace improves visibility for all your assets, simplifies management, and positioning your business for growth.

See also: Top seven reasons your API developer portal is failing

Amplify Enterprise Marketplace centralizes APIs wherever they are deployed, no matter what API gateways you have in your ecosystem.  APIs are automatically discoverable, and ready to be consumed.

With a marketplace, APIs are more than just technical interfaces they are treated as products with business documentation, subscription plans, monitoring, and analytics. APIs are addressed to a broader audience than standalone portals. Comprehensive documentation helps API consumers quickly understand the business value.

Amplify Marketplace also simplifies revenue generation with flexible pricing models and payment processing, providing monetization capabilities.

See also: 3 steps for API monetization

Besides, built-in tools for publishing and user onboarding reduce the time and resources needed to launch new APIs, ensuring faster time to market. 

Whereas an API portal is like a warehouse, an API marketplace is more like a store – a curated shopping experience. It is a SaaS solution that enables you to make customizations without creating or managing separate environments.

Amplify Marketplace provides a compelling experience for your API producers and API consumers.  Please do not hesitate to contact me if you want to have more information.

See how Amplify Enterprise Marketplace brings all your APIs into a unique repository that reduces security risks, improves governance, and cuts costs and time-to-value.

About the Author

Sarah Guivarch

Sarah Guivarch is a Product & Solutions Marketing Manager. She has 15 years of experience with over 12 years in the IT Business focused on Customer experience, Market Data Analysis, GTM Strategy, and Product Marketing Management at a Worldwide level.

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