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Ovum, On the Radar: Axway AMPLIFY™ Platform

While all CEOs have been investing in technology for decades to improve the customer experience, in many ways, technology has actually pushed customers further away. By creating customer experience networks that invite co-innovation with constituents and capitalize on insights from internal and external data sources, organization leaders can reimagine customer engagement and push digital boundaries with a more holistic approach.

In this Ovum On the Radar report, senior analyst Saurabh Sharma writes, “Axway has clearly recognized that data is the core currency of digital business engagement models and the context of how data is processed, integrated, and subsequently analyzed to derive actionable insights is critical for ensuring close alignment with customer expectations.[1]”  

For more On the Radar insights about AMPLIFY, complete this brief form.

 

[1] Ovum, On the Radar: Axway AMPLIFY™ Platform, Saurabh Sharma, December 2016

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Ovum Decision Matrix: Selecting a Middleware-as-a-Service Suite for Hybrid Integration, 2017-18
Ovum Decision Matrix: Selecting a Middleware-as-a-Service Suite for Hybrid Integration, 2017-18

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The rise of customer experience networks: an IDC infographic sponsored by Axway
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