Varner Retail

A leading fashion retailer in Northern Europe, Varner operates 1,380 stores in Norway, Sweden, Denmark, Finland, Germany, Poland, Latvia and Iceland. Varner established its first fashion apparel retail store in Oslo in 1962, and now operates stores under the brand names Bik Bok, Carlings, Cubus, Dressmann, Solo, Urban, Vivikes, Wearhouse and WOW. Clothing is sourced from suppliers in Turkey, China, India and Bangladesh. With over €1.3 billion in sales and growing rapidly, Varner currently adds about 100 stores per year.

As a major fashion retailer in Northern Europe, Varner has to manage complex interactions with its ecosystem of diverse, global partners. To do this, they need an infrastructure that facilitates communication and helps the company manage those connections. Varner’s partner network includes internal stakeholders in each of the different countries where it operates stores, and external partners such as suppliers, transportation and logistics providers and financial institutions.

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Busy retail stores and a new e-commerce site give customers what they want, when they want it