Productizing APIs
An API marketplace is key to treating APIs as products. Learn what we mean by API products, why this mindset is so important to driving business results, and how to give API practitioners both the tools and the strategy they need to make the most of these valuable assets.
What is an API product?
An API product is built around business capabilities. With API products, you package digital assets in a way that makes sense for your target audience. You can strategically link APIs and wrap a value proposition, documentation, and subscription plans around the products you develop. Start with some definitions here.
On the blog: API product vs product API vs API as a product
Why are API products important?
A product mindset helps you design better APIs. The larger organizations become, the more important it becomes that they properly manage and provide all their capabilities in a way they can be easily seen and used.
On the blog: How a product mindset helps with designing good APIs
API Talks: How to curate and package your APIs for business value
In this 30-minute webinar, you'll learn about: - Why businesses want to enable a digital product strategy with APIs - How to apply a product mindset to API creation - How to package APIs in a way that makes sense for your target market - The value of technology in supporting the API provider and consumer experience

Why is the role of an API product manager beneficial?
API product managers oversee the full API product lifecycle – from API design and productization to API monetization – working closely with other stakeholders to come up with the optimal API strategy that delivers the most value back to the business.
On the blog: Understanding the role of an API product manager

Enabling API self-service for everyone involved
Do you include documentation, example code, testing, and community elements with your APIs? Or are developers forced to search for a needle in the haystack of your standard internal API portal? Even if they’re only exposed internally, APIs should be easy to adopt.
On the blog: Top seven reasons your API developer portal is failing
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PS: Make sure every last one of your APIs is accounted for
Are you implementing multiple API styles and deployment architectures? Do you mainly use SOAP and REST APIs? Or are you experimenting with microservices, GraphQL, and events? Your platform needs to be able to handle all of it if you want to productize those APIs.
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See it in action: Amplify Platform brings all your APIs into view
The big picture: What is an API marketplace, and why do I need one?
See also: How a digital products tier adds value to an API monetization strategy
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