RL - Insurance

Macif strengthens customer engagement with Amplify API Management

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axway.com CUSTOMER CASE STUDY axway.com INDUSTRY Insurance GEOGRAPHY France CHALLENGE To create a customer-centric platform for insurance services, Macif selected Amplify API Management to manage a growing set of more than 300 business APIs. The solution empowers the business to provide services via external partners and to create new offers for customers. SOLUTION Amplify API Management RESULTS • 300+ APIs with business logic • 30 million API calls handled daily • Opens new possibilities for customers and partners Macif strengthens customer engagement with Amplify API Management Creating an open platform for seamless customer services Becoming number one in customer service As one of the leading mutual insurance companies in France, Macif offers its 5.7 million members a broad range of insurance policies across health, life, and property and casualty, as well as loans and savings products. In general, consumers want seamless, personalized, and real-time service, from a single point of contact. Fabrice Leyglène, IT Director at Macif, says: "We have an ambitious plan to transform and unify our three core information systems by the end of 2026. The goal is to support the corporate ambition to become number one in customer relations by opening up our systems, securing them and adapting them to the challenges of today and tomorrow." Macif aimed to create a multi-brand, multi-distributor model that would better serve the needs of customers throughout the lifecycle. In addition, the company looked for a way to enable the seamless delivery of new products and services from both Macif and third-party organizations. Secure, high-performance connections Macif is extending its existing API-based strategy to open its systems internally and externally, building a customer-centric intermediation layer that will span all functions and applications. "With a view to creating a customer information system spanning all of our business functions, we have put in place an exchange layer to API-enable our information systems to open them to the outside world and thereby create new offers with partners for the benefit of our members," says Fabrice Leyglène.

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