Traditional branch banking is giving way to mobile and online. This shift to digital banking leaves many credit unions struggling to compete with larger banks and nimble fintechs when it comes to delivering the secure, connected, and personalized services consumers have come to expect.
The Amplify API Management Platform changes the game. It enables the API-first approach you need to achieve fast, secure business results by delivering what really matters to your members.
Personalized service. An API-based architecture allows every asset to
become a managed API. For example, a member with multiple account
numbers is now viewed in a consolidated way. Unleashing the power of
this data makes it possible to proactively identify significant life changes
of the member, such as a marriage or buying a first home, which results
in cross-sell/up-sell opportunities.
Increased profitability. Enabling an API-first approach means more members
ultimately using more services, which lowers TCO. Credit unions can generate
more profit and return value to shareholders – the members themselves.
With digital banking services that are as good as (if not better than) what they
would receive from large commercial banks, you’ll not only keep members
from switching, you’ll also continue the tradition of personalized service and
attention that is the hallmark of credit unions.
