In a just-released Axway consumer survey, a majority of Americans say they want greater transparency in how companies handle and track their data. They’re having trouble trusting that their data is safe. On the other hand, they feel it’s worth opening their information up to companies if it results in a better experience or fills a need.
Brilliant digital experiences lie in that tension: companies need to build from a foundation of trust, and they’ll stand out by offering the most frictionless customer experience.
The consumer survey, conducted in April 2021, asked 1,017 American adults from a representative sample about their general understanding and concerns related to how companies use, handle, and track their data.
Download the full survey results to learn more.