William McKinney

William McKinney is the Senior Director, Platform Marketing. William is an experienced marketing executive responsible for creating data-driven marketing programs and positioning Axway's Amplify Platform in an intensely competitive environment. In this role, he helps enterprises clarify their API challenges, bridge the gap between IT and business, and design innovative digital experiences – for their own teams as well as their customers. Specializing in B2B solutions to Fortune 1000 companies, William’s previous experience includes delivering results for IBM, HP, and JD Edwards. He enjoys simplifying the complex in a way that helps leaders turn ideas into action with measurable results. William loves the outdoors and enjoys hiking, biking, and camping. A graduate of Baylor University, he lives in Littleton, Colorado.

  • From Zombies to Legacy or Shadow APIs, it’s time to remediate your lost APIs

    From Zombies to Legacy or Shadow APIs, it’s time to remediate your lost APIs

    The largest attack vector in most organizations is unmanaged, unsecured APIs. The ones you do not know about today. The ones not in your inventory of API assets. Whether you call them zombies,...

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  • Bringing federated API management to life with expanded Amplify Agents

    Bringing federated API management to life with expanded Amplify Agents

    Agents are the secret sauce of Amplify’s universal (or federated) API management capability. They are the reason Amplify platform can offer a central governance plane for all APIs across your...

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  • 5 ways enterprises are monetizing APIs

    5 ways enterprises are monetizing APIs

    Are you delivering business capabilities you can monetize? It’s a question enterprises should ask themselves. APIs can create new opportunities and revenue streams when treated as more than...

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  • The balancing act of API governance

    The balancing act of API governance

    This blog looks at key requirements of an API governance framework and some of the approaches companies have successfully used to strike a balance. The challenge How do you provide the security...

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  • Round up & secure APIs for universal API management

    Round up & secure APIs for universal API management

    Consider these API management questions as they relate to your business: Do you know where all your APIs are and that they’re secure? Do you know where and how your APIs are used and by whom? Do...

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  • Top seven reasons your API developer portal is failing

    Top seven reasons your API developer portal is failing

    API portals should be giving app developers the tools they need to find APIs and you the tools to manage the entire API lifecycle. They’re supposed to make your APIs easier to adopt. And they were...

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  • Universal API management: what is it and why should I care?

    Universal API management: what is it and why should I care?

    Universal API management is an emerging term that characterizes an expended set of capabilities beyond traditional API management. The first is the ability to extend API management to multiple...

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  • 5 reasons companies are adding API marketplaces to their API portals

    5 reasons companies are adding API marketplaces to their API portals

    As APIs continue to grow in number and maturity, companies are looking at how to generate more value and revenue out of them.  This usually leads them to move beyond internal teams of application...

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  • Do you need an API Marketplace? 

    Do you need an API Marketplace? 

    What is an API Marketplace? In its simplest form, an API Marketplace is a place where you collect and expose APIs that you want others to discover and use to interface with your businesses data.

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  • Announcing a new kind of API marketplace. Yours.

    Announcing a new kind of API marketplace. Yours.

    What if you made API consumption faster and easier? What if app developers didn’t have to hunt around for the right API because it’s already packaged and neatly categorized in a central API...

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  • Survey: Closing the gap between API development and API consumption

    Survey: Closing the gap between API development and API consumption

    As the digital links that enable countless disparate applications to communicate with each other, APIs are the glue holding much of our connected world together. But just building an API doesn’t...

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  • Stop tinkering with APIs and start delivering secure business outcomes

    Stop tinkering with APIs and start delivering secure business outcomes

    You need a more scalable and consumable way to capitalize on opening key data and processes; you know that. You’re also committed to using APIs to do it. In fact, you may have already built some...

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  • Why a “one-size-fits-all” approach to API development doesn’t work

    Why a “one-size-fits-all” approach to API development doesn’t work

    There are multiple “uses for” and “approaches in” developing APIs. Which works best depends on your staff, your target outcomes, and your ability to reuse the work you are creating. Simplistically...

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  • Does your B2B/EDI team need to embrace API integration?

    Does your B2B/EDI team need to embrace API integration?

    Many predicted that EDI and the integrations used to move these document exchanges between businesses would be dead by now. So why is it that they are still thriving? Let us examine the reasons...

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