Empowering enterprises to govern, automate, and scale AI-fused digital experiences with Amplify Fusion
AI has become more than a technology trend. It is now a core driver of enterprise performance. Organizations are turning to AI to accelerate decision-making, streamline operations, and unlock new opportunities. Amplify Fusion helps enterprises move beyond tactical connections and establish a strategic foundation for AI-powered flow orchestration.
From integration to intelligence
Amplify Fusion is a composable orchestration platform built to connect models, systems, and services across hybrid environments. It provides a control layer that coordinates logic, synchronizes flows , and governs how intelligence is executed across the enterprise.
It's designed for modern use cases that blend AI-powered decisions, real-time signals , and system-level execution. Whether the use case involves contextual enrichment, event-based automation, or dynamic rule execution, Fusion provides the shared foundation to scale these flows with clarity and governance.
Scaling AI with orchestrated control
For AI-driven workflows, Fusion supports retrieval-augmented generation (RAG) and automated activation of downstream systems, and will soon be able to support prompt guards and prompt templates. For example, when a customer submits a complex service request, Fusion can enhance the AI prompt with account metadata, prompt enrichment, query internal documentation to provide accurate context (RAG), and automatically trigger follow-up actions – such as creating a support ticket, notifying the account manager, and updating the CRM – based on the AI's response.
All of this happens in real time, is governed by enterprise policies, and is fully observable from end to end.
The strategic role of APIs in the AI ecosystem
As AI becomes embedded in enterprise operations, APIs play an essential enabling role – not as the focal point, but as the connective tissue that allows intelligence to flow, scale, and adapt. APIs provide the formal interface between models, data sources, business services and external systems. They make it possible to expose AI-powered functionality to downstream applications, orchestrate system interactions, and govern how intelligence is accessed across environments.
While Amplify Fusion governs how these flows operate internally, Amplify Engage provides the interface to expose them externally through secure portals, discovery experiences, and API productization frameworks. Together, they ensure that intelligence is not only executed responsibly but also consumed efficiently.
Enabling autonomous workflows
Digital transformation is moving toward autonomous orchestration – workflows that are triggered by real-world events, guided by machine learning, and executed without direct intervention. These flows require constant coordination across data, models, APIs and systems.
Amplify Fusion is designed to support this shift. Its event-driven architecture listens to signals across the organization. It routes actions to the right service or system, applies logic as needed and enforces policies to ensure traceability and security. Its low-code interface allows teams to design adaptive flows, while governance ensures consistency across departments.
What makes Amplify Fusion different
Amplify Fusion is more than a traditional integration tool. It is an orchestration layer purpose-built for modern enterprise intelligence. It enables:
- End-to-end coordination of system and model-powered workflows
