While all CEOs have been investing in technology for decades to improve the customer experience, in many ways, technology has actually pushed customers further away. By creating customer experience networks that invite co-innovation with constituents and capitalize on insights from internal and external data sources, organization leaders can reimagine customer engagement and push digital boundaries with a more holistic approach.
In this Ovum On the Radar report, senior analyst Saurabh Sharma writes, “Axway has clearly recognized that data is the core currency of digital business engagement models and the context of how data is processed, integrated, and subsequently analyzed to derive actionable insights is critical for ensuring close alignment with customer expectations.[1]”
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[1] Ovum, On the Radar: Axway AMPLIFY™ Platform, Saurabh Sharma, December 2016
