In this 30-minute webinar, you'll learn:
- Why API product intelligence is so important to an API strategy
- The four dimensions of API product intelligence and how to apply them
- Strategies for packaging APIs as digital products to increase API value
- KPIs that help you measure the business outcomes of your API strategy
Here's a 1-minute preview:
Realizing the business outcomes of your API strategy
Whether you’re starting out with your API strategy or already working with APIs, you’re thinking about the impact API development will have on your business. But how do you measure API value? The answer: Pair API product intelligence with API product management.
When APIs are treated as digital products, it’s easier to measure API value. An instant feedback loop created with digital product subscriptions provides visibility into interaction metrics. How many transactions are there per API per day? Are APIs being reused in multiple products/applications? What is the direct revenue traffic from APIs? An API strategy that accounts for the full API product lifecycle can answer these and other key questions.
By treating APIs as products and assessing their delivery, performance, adoption, and value, you can have a much better understanding of how an API strategy is impacting your business. In bringing API value to light, it can help protect your API investments and build a case for future investments.
Gain practical insights into how to assess the impact of your API strategy.
Watch the webinar to understand the value of API product intelligence.
About the AuthorMore Content by Brian Otten