RL - Retail

Customer Experience Networks Go Where Omnichannel Retail Can’t

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8 axway.com A CX network using the Axway AMPLIFY™ platform Establishing a CX network is largely about creating a community. Its success will reside in how fast you can achieve a critical mass of interactions with your ecosystem organizations. From a technical standpoint, you will need an integration platform with at least the following capabilities: • An API Management layer that allows you to publish your service interfaces and make them accessible to all CX network members, while enforcing data security, user authentication and confidentiality of information • A mobile application development framework that accelerates time-to-market of mobile app development • Analytics technology that allows you to measure usage and performance, have visibility into supply chain processes, and obtain predictions on future customer behavior and trends • Integration technology, including EDI, MFT and API that allows you to exchange business documents with partners and integrate network members' data • A member directory tool that automates member onboarding and lifecycle, and keep up-to-date business details as well as technical details for automated business interactions AMPLIFY, Axway's breakthrough data integration and engagement platform, is designed for creating CX networks. It lets you fuse and leverage interactions between everything and everyone — employees, suppliers, partners, developers, smart machines — to achieve one thing: a memorable customer experience. And it does this by providing: An agile, secure and scalable data integration foundation Quickly convert data silos into configurable and API-enabled services that are more efficient and affordable to manage regardless of the underlying technology. Community management Reduce onboarding time for suppliers, partners and developers from days to hours, and lighten the load for IT by delivering common workflows, self-service capabilities and simple provisioning to API-based endpoints. Full lifecycle management of APIs Unlock existing internal and third-party assets to shape rich mobile, cloud and Internet of Things (IoT) experiences with a faster ROI. App development Enable visual and hands-on design, built-in testing and connectivity to any data source via mobile- optimized APIs, all leveraging existing JavaScript skillsets.

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