RL - Retail

axway.com 5 By combining this data from various sources, retailers have the contextual intelligence to create a unique ecosystem for every shopper as he or she goes about any given purchasing journey. Such an ecosystem suddenly becomes more than just transactional experiences between buyer and retailer. It expands to include any number of potential purchasing touch points along the way: product manufacturers, banks, consumer ratings providers, sales tax collectors, social media app developers, and many other sources of data that will influence buying decisions. In this respect, the omnichannel paradigm becomes just a single slice of the customer experience pie. Stores no longer see themselves as the sole product or service provider to satisfy all customer expectations. Rather, they're focused on anticipating the future behavior of the buyer post transaction and asking, "What else will they need?" How do you answer this question? First off, it's important to understand that past behavior alone doesn't necessarily predict a buyer's future decisions. You need to know more about the customer. With access to a collaborative network of external data sources, you can create a more holistic and satisfying customer experience based on inferred life events, calculated environmental changes, realistic supply capabilities from tier n, and potential supply disruptions due to social upheavals or weather catastrophes anywhere in the world. Customers appreciate that you've thought of everything. But it's not like you can just plug into an existing network of data sources. You need to create one. By building a customer experience network, you'll have access to not only the data that enables you to serve your customers better, but also the data that helps your partners serve you better. Just like Facebook or LinkedIn or other sharing platforms, everyone brings a special value to the ecosystem; the whole of a CX network is greater than the sum of its parts. Members (customers, partners, suppliers) will then contribute value and foster innovation. Your enterprise will then be at the heart of it to leverage benefits. Bringing an enterprise's entire digital ecosystem together as a powerful force for collaboration and innovation is the central aim of CX networks, which require a single, unifying data integration and engagement platform to make it all work seamlessly. Enterprise Customers Employees Business partners Suppliers Distributors Community

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