RL - Retail

Shoppers Are All Over the Place. Your IT Architecture Shouldn’t Be.

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axway.com 1 SHOPPERS ARE ALL OVER THE PLACE. YOUR IT ARCHITECTURE SHOULDN'T BE. Accelerate your retail digital transformation with Axway AMPLIFY™. With AMPLIFY, Axway's cloud-enabled data integration and engagement platform, leading retail brands can better anticipate, adapt and scale to meet fast-changing customer expectations. Our unified, API- first approach connects data from anywhere, fuels millions of apps and delivers real-time analytics to build powerful customer experience networks. Create a digital ecosystem. Support rapid change, encourage engagement and turn IT and business leaders into true innovators by reimagining the customer experience across virtual and physical channels – the full digital spectrum. Use analytics to quickly understand and predict what works and what doesn't. Become a connected retailer. Create a consistent, captivating consumer experience with a multi-channel strategy by targeting and tracking "connected consumers" across web, mobile and social media platforms. Gain total order fulfillment visibility. Meet rising customer expectations for a coherent, seamless experience across digital and physical sales and delivery channels with real-time analytics to avoid stock-outs. Monitor multi-tier, granular metrics that ensure you're on track for perfect order fulfillment. Store stories. The Body Shop. Sending untargeted offers or messages that weren't relevant was causing customers to disregard them, or worse, to opt out. The Body Shop chose Axway's multi- platform application management and generation system to optimize this program and gain more sales traction with recipients. Android and IOS platforms are managed from a single, centralized point, saving development time and streamlining ongoing application management. A large fast food chain. Providing a choice in payment method proved attractive with customers. Axway's mobile payment service doubled as a payment method and as an alternative to gift cards. The menu service Unify your IT infrastructure to meet shoppers where they live. The Internet of Things (IoT), mobile apps and a burgeoning universe of data generated by expanding points of customer interaction are redefining the retail world. To try to keep up, many outlets rely on a siloed hodgepodge of customer-facing and back-end mobile apps, SaaS applications and legacy systems, which creates a fragile IT integration infrastructure that won't scale and risks downtime. By unifying your retail IT infrastructure under a single cloud-based platform, you can eliminate data silos and build a consistent, captivating customer experience between online and in-store venues, social media and existing applications, web services and APIs. Consolidating customer touch points lets you personalize relationships with shoppers based on personas and buying patterns, then use insights gained from website and search data to anticipate needs and capture more market share. How retailers can integrate customer touch points into a seamless storefront that leverages data to reinvent the shopping experience.

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