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axway.com
Axway digital supply chain solutions in action
Retail
Provide captivating customer experiences
Challenges
• Give customers an overall inclusive experience across all channels
• Create a unique, brand-defining experience that keeps customers coming back
• Weave mobile into customer journeys in ways that add value
• Avoid loss of foot traffic in stores
• Influence consumers toward favorite brands via social media
• Adopt a multi-channel strategy that includes online shops and web-to-shop, and diversify with new products
Solution: Axway API Management + Analytics
• Integrates vertical and horizontal systems to provide an end-to-end solution
• Delivers API and Web Services integration capability
• Provides security and identity management and federation
• Ensures scalability to accommodate peak loads
• Increases agility to allow future development and deployment of new services
• Enables business-level monitoring of key consumer behavior metrics
Outcome
• Engage emotionally with customers to promote loyalty
• Use digital devices as a synergistic platform for engagement
• Expose APIs to deliver captivating customer experiences
• Differentiate the company brand from its competitors
• Increase repeat customers, revenues and sales footprint
Who wants what: retail
Chief Marketing and Channel Officer wants to:
• Create emotional connections with consumers and
help the company stand apart from competitors
• Give customers an overall inclusive experience
with all channels
Director – Enterprise Information Architecture
wants to:
Implement a reliable, well-governed file transfer
architecture that allows real-time communication
of business metrics between stores and the
corporate office in order to:
• Avoid price discrepancies in real time
• Improve fresh food management
• Mitigate stock breaches
• Enhance supply chain efficiency
