RL - Manufacturing

Strengthen Every Link in Your Digital Supply Chain

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10 axway.com Axway digital supply chain solutions in action Retail Provide captivating customer experiences Challenges • Give customers an overall inclusive experience across all channels • Create a unique, brand-defining experience that keeps customers coming back • Weave mobile into customer journeys in ways that add value • Avoid loss of foot traffic in stores • Influence consumers toward favorite brands via social media • Adopt a multi-channel strategy that includes online shops and web-to-shop, and diversify with new products Solution: Axway API Management + Analytics • Integrates vertical and horizontal systems to provide an end-to-end solution • Delivers API and Web Services integration capability • Provides security and identity management and federation • Ensures scalability to accommodate peak loads • Increases agility to allow future development and deployment of new services • Enables business-level monitoring of key consumer behavior metrics Outcome • Engage emotionally with customers to promote loyalty • Use digital devices as a synergistic platform for engagement • Expose APIs to deliver captivating customer experiences • Differentiate the company brand from its competitors • Increase repeat customers, revenues and sales footprint Who wants what: retail Chief Marketing and Channel Officer wants to: • Create emotional connections with consumers and help the company stand apart from competitors • Give customers an overall inclusive experience with all channels Director – Enterprise Information Architecture wants to: Implement a reliable, well-governed file transfer architecture that allows real-time communication of business metrics between stores and the corporate office in order to: • Avoid price discrepancies in real time • Improve fresh food management • Mitigate stock breaches • Enhance supply chain efficiency

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